Matchroom acquire Loop

By Editorial Staff 23/04/2021

The activity at Matchroom Sport seems to be taking on pace recently. Not only has long-time boss Barry Hearn stepped into a different role, now there is some consolidation activity happening as they seek to move forward. Modern sports media has a 'content is king' mantra and Matchroom has moved swiftly to ensure their streaming and production abilities are rock solid with the acquisition of Loop:

Matchroom is delighted to announce the acquisition of Loop Streaming and Productions Limited, the live streaming and production specialists, with the company becoming a wholly-owned subsidiary of Matchroom Media Limited.
Loop have played an integral part already at Matchroom through the years working across an array of sports producing streams for both Matchroom's OTT platform Matchroom.Live, Social Channels and Broadcasters around the globe.
The company also works closely with the PDC, notably with the production of live streaming for PDC Players Championship events.
Matchroom Media was formed earlier this year utilising over 40 years of experience in producing and globally distributing live sporting events and is headed up by Director of Programming and Chief Executive Katie Hearn, with the division home to production of live events, original documentaries and shoulder programming for all broadcast platforms.
Loop have led the way in pioneering in the latest live production technology; combining cutting edge technology, innovative workflow and strategic multi-skilled staff, with traditional broadcasting techniques and an eagerness to push boundaries in sport production that has ensured high-quality shows for fans all over the world.
The acquisition will take Matchroom's vast experience and Loop's world leading live production innovations to new levels delivering content for some of Matchroom's pillar stones including Boxing, PDC Darts, Matchroom Pool, World Snooker Tour and a host of Matchroom Multi Sport events.
Recent productions from Loop have included WST Home Nations and European Series broadcast coverage, all Matchroom Boxing's Fight Week Activity, Matchroom Multi Sport's Championship League Pool and the PDC's Super Series.
Nick Oldfield, the current Head of Production at Loop, will become Managing Director, and said: "Katie and Matchroom's plans to grow its in-house production arm is very exciting.
"Loop prides itself on its innovative, aggressive and streamlined production workflows. Couple this with Matchroom's ever growing array of new live OTT and broadcast events, makes for a refreshing move in the industry. Myself and rest of the team can't wait to get started!"
Katie Hearn said: "After many years working alongside Loop, we're delighted that they will now be a part of the Matchroom Group and look forward to joining forces to grow our production services.
"We have always been impressed by their progressive approach to producing quality live productions for both OTT and linear platforms and are excited to push on together with more broadcasts."
The Boardroom is supported by:Catdromeda Accounting 


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