Can Darts Players Shirts Enter Football’s Big Leagues?

Red Dragon Darts

Whilst Real Madrid’s famous white shirt is the most sought after football jersey across the globe, darts stars sartorial efforts are growing in interest and variety with every passing year.

Football shirts are no longer just worn by those who loyally follow their football teams, but have infiltrated fashion and culture, with influencers and artists wearing European football shirts and casual wear frequently, with Drake and Migos being among many that are seen regularly in Premier League shirts.

Whilst the tungsten warrior’s replicas are less often seen outside of the darts world, the style, comfort and practicality has come a long way from the clingy static filled polyester of yesteryear.

These are the most in-demand football jerseys across the world:

  • The famous Real Madrid jersey is the most sought after football jersey in the world according to Google, with 416,835 global monthly average searches. 
  • Manchester United’s shirt ranks second in-demand globally with 390,985 average monthly searches, however is only the third most searched within the UK. 
  • Liverpool’s shirt ranks third on the list globally with 356,325 average monthly searches and is the second most sought after in the UK.

Recently searches for AS Roma’s shirt skyrocketed after it was worn by Kim Kardashian. Menswear brand boohooMAN have analysed demand and popularity by gathering online search volumes for football clothing related terms in the last 12 months for the top 50 most social media followed clubs across the globe. 

  1. Real Madrid – 416,835 global searches

It should come as no surprise that the 14 time Champions League winners come as first on the list with an average monthly search of 416,835 in the last 12 months across the globe. Famed for their all white kits, it’s a perfect addition to your summer wardrobe. Despite leaving the club in 2018, browsers are still searching for ‘Real Madrid Ronaldo’ shirts more than any other player, not only is he one of the greatest footballers of all time, but he is also a fashion icon and no doubt his 10 year stint at Real Madrid has contributed to the popularity of the famous shirt. 

  1. Manchester United – 390,985 global searches

In second place on the list is Manchester United, commonly known as the Red Devils. During the 2000s, their shirts were produced by Nike, but since 2014, Adidas has taken over the manufacturing of their iconic jersey. Not only are browsers interested in current or upcoming shirts, but Manchester United enthusiasts are also interested in vintage shirts, browsers are searching for the 1990 and 1999 version of jerseys as the most popular terms. 

  1. Liverpool – 365,325 global searches

In third place is another English club, Liverpool, who have the third most in-demand football shirts in the world. A competitor of the Manchester United shirt, it’s interesting that both rank highly on the list. This can be explained by the fact that shoppers are also searching for vintage or retro Liverpool jerseys. Both shirts have a powerful history which stems from the iconic past and present players who have worn the shirt, resulting in a feeling of nostalgia contributing to it as a popular fashion choice. 

  1. Arsenal – 358,590 global searches

It should come as no surprise that Arsenal’s ranks fourth on this list globally, but rank as the most popular in just the United Kingdom. Throughout social media, Arsenal’s yearly kit releases are praised within football fashion circles, the iconic red shirt with white sleeves combination is lauded for its feeling of north London, the roots of the club’s history. Arsenal’s players have a long held tradition of wearing long sleeved shirts, and all the players in the team wearing the same sleeve length, making it unique in the world of football which has brought it from a mainstay of London fashion, to a global fashion statement. 

  1. Paris Saint-Germain – 296,520 global searches

It wouldn’t be a fashion list without a team from the fashion capital of the world, Paris Saint-Germain ranked fifth on this list. It is the only shirt on this list which is manufactured by the Jordan brand. Paris Saint-Germain’s jersey popularity has skyrocketed in recent years, this can be explained by the star personnel which wear the shirt, the influence of Neymar Jr, Lionel Messi and Kylian Mbappé all of who are amongst the most known footballers in the world promoting the Paris Saint-Germain jersey. The study found that browsers are directly searching for Paris Saint-Germain shirts with those names on the back with Messi being the most popular in the team with an average global monthly search of 6,950. 

  1. Barcelona – 290,296 global searches

Barcelona ranks sixth on this list, the blue and red stripe jersey is a popular choice amongst football jersey enthusiasts. The shirt transcends beyond European popularity with Drake often pictured in the Barcelona jersey and posting it on his Instagram. Past star footballers have also popularized the shirt, with 8,170 average monthly browsers across the globe searching for ‘Barcelona Messi’ shirts.

  1. Manchester City F.C – 245,530 global searches

Manchester city F.C rank seventh on this list, four places behind their local rivals Manchester United. This can be contributed to by the fact that they have star players who wear the shirt and play for the club, such as Jack Grealish who also has a contract as a Gucci ambassador. They have an average monthly search of 245,430 for their jerseys. 

  1. Chelsea – 193,810 global searches

Placing eighth on the list is Chelsea, the only other London club to place in the top ten. The club has an average monthly search volume of 193,810 in the last 12 months. The club has popular support across the globe and the blue shirt is famous with ‘retro shirts’ also being searched by fans of the shirt. 

  1. Ajax – 117,039 global searches

Ajax, the Amsterdam based team is the perfect example of how football jerseys have transitioned into fashion, it’s ranking on this list is due to the 2021/22 Away edition which was inspired by Bob Marley, as the jerseys incorporated the colours of green, yellow and red for the Adidas stripes on the black shirt, with three little birds imprinted on the back. This instantly made it popular across the globe with football shirt enthusiasts looking to purchase the item, we can see this as a large number of browsers are searching for terms like ‘Ajax Bob Marley shirt’ or ‘Bob Marley Ajax kit.’ 

  1.  Juventus – 91,663 global searches

Ranking tenth and the only Italian team to feature on the list is Juventus. The biggest Italian clubs’ shirts are traditionally striped, and Juventus are no exception with their classic black and white stripes throughout the years. They have an average monthly search of 91,663 in the last 12 months. Italian fashion is famous and it’s only fitting that this translates into the football world. 

A spokesman from boohooMAN has commented on the findings “Football is the biggest sport in the world and it’s understandable that football fans would fill their wardrobes with merchandise from their favourite team.

The findings show that not only are shirts now worn by the star players and fans of the sport, but have transcended beyond sport into fashion, the clearest example would be Ajax’s 2021/22 Away kit, better known as the ‘Bob Marley shirt’.

Despite not being directly linked to the sport, many fashion influencers are often spotted wearing football shirts as more of a fashion statement, including the most famous influencer, Kim Kardashian who wore an AS Roma jersey earlier this year.”

Similar efforts can be seen from darts manufacturers who have produced shirts in a Speedway/Motorcycling style, Ironman pastiches as well as the outlandish party-style attire of former world champion Peter Wright.

Gerwyn Price themed his outfits to the host nations during this year’s Premier League. It seemed an effective crowd pleaser for the controversial Welshman

Tailored fashion has also been used to try to involve fans as with those worn at recent World Cups and, significantly, by Gerwyn Price on his recent charm offensive across the UK and Europe.


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