Hollywood is Deadline Day Target

Red Dragon Darts


Target have used the occasion of their latest signing to go all Premier League once again:

1st September, Newcastle: Chris “Hollywood” Dobey has today been announced as the latest major signing to Target Darts in a landmark transfer deadline day deal.

The 2023 Masters Champion (pictured) penned his commitment to Target at his beloved St James’ Park, home of Newcastle United FC, as he became the latest global star to join Target’s impressive stable alongside world leading talents Rob Cross, Nathan Aspinall, Raymond van Barneveld and 16 times World Champion Phil ‘The Power’ Taylor.

Dobey will debut his exclusive new Generation 1 Target darts and shirt collection at the Players Championship in Barnsley on Sunday, 3rd September ahead of general sale on 19th September.

Born in Bedlington, Northumberland, the 33-year-old is a lifelong Magpies fan and has become firm fan favourite since he turned professional in 2015.

Boosted by his first major title when winning 2023 Masters Champion in January, Dobey has shot into top 20 of the PDC World Rankings this year and is a one-to-watch in the global game.

Chris Dobey said: “It’s a really special moment to be signing for Target Darts on transfer deadline day, especially at the home of Newcastle United, my boyhood football club. I’ve had some amazing moments watching Newcastle play here and this is another special moment to add to the list.

“I’m really happy with the quality of the new dart and have enjoyed the whole design process with the Target team. They feel great to throw and I’m looking forward to showing the fans what I can do with them this weekend and beyond.”

Target Darts Managing Director James Tattersall added: “We believe that the best players in the world deserve the best darts in the world and are we’re honoured that Chris has put his trust in us and agreed to join the team.

“We pride ourselves on creating the best equipment for the best players and have been following Chris’s talent and career for a long time. His approach to professional darts is unique and his values align with ours.

“We look forward to working together to help him bring home a lots more major titles in the years to come.”

For more information please contact:


About Target:

Target has been designing and manufacturing high quality darts, dart boards and accessories for professional darts players and the public since 2005.

Known for innovation in the sport of darts, the business has pioneered the “Corona” dartboard light ring and the patented, interchangeable “Swiss Point” technology.

They work with some of the world’s best darts players past and present including Phil “The Power” Taylor, Rob Cross, Raymond van Barneveld, Nathan Aspinall and many others.


Images: As supplied


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