The Professional Darts Corporation has once again found itself on the radar of the sports industry’s most prestigious judging panel, scooping nominations in two major categories at the 2025 Sports Business Awards. If you’re sensing déjà vu – you’re not wrong.
Having already taken top honours last year for Best Sports Event of the Year, thanks to a certain Christmas-to-New-Year spectacle filled with bedazzled tungsten theatre and roaring Ally Pally chaos, the PDC is now gunning for a repeat. That event? The 2023/24 Paddy Power World Darts Championship – the one where fairy tales were scribbled in marker pen and Luke Littler went from teenage hopeful to national headline.
Now, the 2024/25 edition has earned its own place on the shortlist. No surprise, really. Tickets were scarcer than hen’s teeth, the standard was absurd, and Littler’s eventual triumph sent the roof into low orbit.
Beyond the main stage, the PDC itself is also in the running for Best National Governing Body or Organising Body – a nod to the slick operation running the show with plenty of unsung heroes behind the scene allowing the machine to tick over smoothly. Turns out, they do it rather well.
Meanwhile, in the ever-widening orbit of PDC partners, Soapbox has earned recognition in the Agency of the Year category. They’re the brains behind plenty of what you see, read and stream – so don’t be surprised if they take home a gong of their own.
And it doesn’t stop there. The PDC’s charity link-up with Prostate Cancer UK continues to shine, with the Prostate United campaign now up for Best Sports Community Scheme. A brilliant initiative doing vital work – and a perfect example of sport’s wider purpose.
All will be revealed on Friday 21 November, when London plays host to the great and the good of the sporting biz. Until then, there’s nothing left to do but get the tuxedo dry cleaned, practice acceptance speeches and make space in the trophy cabinet…just in case.
—–ENDS—–
Images: PDC
