WELCOME to the darts world’s most famous mascot who joins us with news and updates from all Bully’s activities and those of his friends on the world famous TV Show:
I’m hitting the ground running in 2026 with Bullseye, and it’s a genuine privilege to be launching my own column in DartsWorld Magazine.
After a hugely busy close to 2025, highlighted by the first full Bullseye series commission in almost 20 years on ITV, I’m delighted to begin the new year with more exciting news. Bullseye Series 1 (2025) has now been acquired by New Zealand broadcaster TVNZ1, where it will air through to 21 March, bringing the show to a brand new audience.
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This marks a major milestone for Bullseye, for the first time in our 44-year history, a Bullseye series will air outside the UK. Expanding the brand overseas is incredibly exciting, so if you have friends or family in New Zealand, be sure to spread the word. And who knows, perhaps a trip to New Zealand and Australia may be on the cards for myself and Brand Director Laura Wood later this year. Watch this space…
Looking ahead, 2026 also promises to be a standout year for Bullseye’s continued association with Military Darts. I have the pleasure of attending the Navy Darts Championship, the RAF Darts Championship, and of course Operation Bullseye, a truly unique event that pairs 16 professional players with 16 serving personnel and veterans in a one of a kind knockout tournament, all while raising vital funds for forces charities.
Having been involved with Operation Bullseye since its inaugural year in 2024, it’s an honour to return and see who will lift the Andrew Wood Memorial Trophy. The trophy was kindly and fittingly renamed following the passing of Andrew Wood, the creator of Bullseye, in November 2025, creating a lasting tribute to a man whose legacy continues to impact both the sport and the show he brought to life.
Bullseye also starts the year strongly off the oche, with a growing number of new licensing partners joining the merchandise portfolio. I’m looking forward to treating readers to competitions and giveaways throughout the year, so be sure to keep an eye on my column, miss it and it’ll be a real “look at what you could have won” moment!
Until the next issue…
—–ENDS—–
Photo Credit: Rachel Joseph Photography
