The BOARDROOM team love to see non gamblinfg or supposed sin brands take up and expand partnerships with darts and since December 2024, Falken Tyre Europe GmbH has been the official tyre partner of the Professional Darts Corporation (PDC). Following a successful first year, Falken has decided to extend the partnership until November 2026.
The new World Champion will be crowned on 3 January 2026 at London’s Alexandra Palace, marking the start of the 2026 season. In terms of prize money and audience capacity, the 2025/26 World Darts Championship is breaking all records: for the first time in the history of darts, the winner’s prize will amount to £1,000,000 – part of a total prize fund of £5,000,000.
Last year, Falken showcased its presence at every PDC tournament, including several events featuring its own activation game, prize draws and exclusive meet-and-greets with well-known darts players such as Max Hopp. As part of the extended partnership, Falken will also be present at international tournaments of the PDC World Series of Darts – including events in the USA, Australia, New Zealand and many more.
“We are delighted to extend our partnership with the PDC World Darts Championship,” comments Markus Bögner, Managing Director and President of Falken Tyre Europe GmbH. “With its international reach and a dynamic, sports-oriented target audience, Falken is the perfect partner for the PDC. Furthermore, the attractive winner’s prize reflects the strong demand and significantly contributes to Falken’s high brand visibility.”
Adam Perfect, Head of Commercial at the PDC stated: “We are proud to partner with Falken as a global partner of the PDC and align with the worldwide reach of its brand across key darts markets. We look forward to continuing work with its expert team to build a deeper connection with darts fans across multiple touchpoints of the partnership.”
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Images: PDC
