The WDF habit of late swings of momentum close to events continued as Mission darts were unveiled as the new Lakeside sponsor.
It’s a logical move for the growing brand as they seek to fulfil the everyman/amateur role that Winmau played whilst Unicorn seemed to have a grip on the top end.
The WDF are obviously delighted and will probably see long term potential in the deal as well as seeing the likelihood of keeping their World championships in the UK. They had this to say:
The WDF are delighted to announce a sponsorship deal with Mission Darts for the 2024 WDF Lakeside World Championships.
The agreement will see the Mission Samurai Infinity Dartboard used for all matches during the tournament, which takes place at the Lakeside Country Club from Friday, November 29 to Sunday, December 8.
This year’s championships will be the third edition held by the WDF and is set to be the biggest yet, with 84 players from all over the world competing across the men’s, women’s, boys’ and girls’ events and aiming to join the list of players to have won a world title at the Lakeside.
WDF Secretary-General Nick Rolls said: “It’s great to be working with Mission for the first time as it’s very clear that they are passionate about darts and always looking to develop the products they offer players and tournament organisers.
“The fact that the WDF have extended the youth World Championships to eight boys and four girls also aligns nicely with Mission’s clear drive to attract the best of the best in the youth category onto their portfolio as the sport continues to grow.
“We look forward to delivering an exciting World Championships in which Mission boards will, quite literally take centre stage on the world’s most iconic darting stage.”
Mission’s player development manager Darryl Fitton, who played in 16 consecutive World Championships at the Lakeside from 2003 to 2018, added: “It’s great to have Mission as the sponsor for the 2024 WDF World Championships at the iconic Lakeside.
“I can’t wait to get back to the Lakeside and feel the atmosphere of the venue in person again. When it’s packed out the Lakeside is like no other venue in darts.”
Buy tickets for the 2024 WDF Lakeside World Championships here.
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