In an interesting boardroom decision NODOR, parent company of Winmau and Red Dragon have accepted external investment from a private equity entity. The joint announcement read as follows:
Inflexion, a leading European mid-market private equity firm, is pleased to announce that it has invested in Nodor Group, a collection of the largest premium darts equipment brands in the world. The investment is being made by Inflexion’s Buyout Fund VI.
Founded over 100 years ago and headquartered in the UK, Nodor has over 1,000 employees across three continents and exports to over 100 countries worldwide. Products are manufactured in-house and Nodor is recognised as the most advanced manufacturer of premium dartboards, darts and related products globally. The business’s purpose-built industry-specific facility allows it to set new standards in craftsmanship and technological innovation. Products are sold via trade arrangements with major retailers as well as direct to the consumer. In 2024 Nodor was awarded with the King’s Award for Enterprise for International Trade recognising its global excellence.
Nodor’s key brands, Winmau and Red Dragon, are the names behind many of the world’s most talented professionals, and the world’s most advanced equipment with Winmau being the exclusive equipment provider to the Professional Darts Corporation (“PDC”) and the title sponsor at the PDC World Masters.
Inflexion will use its significant experience in scaling global brands to support the management team growing the business through geographic and channel expansion, as well as working with the team on product development and the use of technology to enhance the customer experience.
We are delighted to be backing the existing family led management team at Nodor Group, a company at the forefront of the darts industry that exemplifies innovation and excellence. Inflexion’s experience in growing businesses globally aligns perfectly with Nodor’s ambitious goals. We look forward to working with the talented team at Nodor to help them to capitalise on the sport’s growing appeal.
Florencia Kassai, Partner and Head of Buyout Fund, Inflexion
Nodor Group is exactly the kind of business that we look for in the consumer space. They are true market leaders with a globally admired brand, cutting-edge products and an amazingly loyal customer base. With a platform like this already in place, we can’t wait to help support in making it an even greater global success story.
Tom Pemberton, Head of Consumer, Inflexion
Inflexion’s experience in developing market leading businesses will ensure Nodor is well positioned to continue to be a driving force in the rapidly growing darts market. We are excited about what we can achieve together and look forward to bringing the sport to even more people across the world.
Vince Bluck, Managing Director, Nodor
The transaction will be subject to customary regulatory approvals within the UK and elsewhere.
—–ENDS—–
Images: Winmau
