Hedman Appointed Ambassador at Olly Croft Centre

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The Olly Croft Centre of Excellence has announced a major addition to its team in the form of darts icon Deta Hedman OBE, who joins as the organisation’s official Ambassador. Known as one of the most decorated female players in the sport’s history, the 65-year old legends appointment signals a bold step forward for the Centre’s mission to foster elite talent while championing inclusivity and community growth.

Born in Jamaica and raised in the UK, Hedman’s story is one of grit, perseverance, and outright brilliance. From humble beginnings – playing darts with her brother in Essex pubs – to rewriting history as the first woman to defeat a male opponent in a televised major, Hedman has earned every accolade through sheer determination.

Now, the multi-time World Masters champion and three-time BDO World Championship finalist turns her focus to the next generation. As Ambassador, Hedman will inspire young talent, advocate for diversity in the sport, and support grassroots development – goals that sit squarely within the ethos of the Cheshunt-based Centre.

Her appointment is not merely symbolic. Hedman’s decades-long influence in the game, both on and off the oche, gives her the perfect platform to mentor, motivate, and lead. Few can boast her blend of competitive success, historical significance, and community commitment.

The Olly Croft Centre of Excellence, named after the late founding figure of the BDO, aims to build opportunity where talent meets hard work. With facilities focused on technical coaching, accessible programming, and inclusive support, it’s a natural partnership for a player whose own career is built on self-made excellence.

Hedman’s involvement promises not only visibility but genuine engagement. As she helps shape tomorrow’s champions, her legacy continues to evolve – proof that while darts may be a game of precision, its impact extends far beyond the board.

It’s not every day that a player with a CV longer than most people’s shopping lists agrees to guide future stars. The Centre couldn’t have found a more fitting figurehead – nor a more formidable one.

—–ENDS—–

Images: PDC




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