As part of a wide-ranging Media breakfast in London, full of new initiatives and ideas, Target have unveiled the next stages of their project that began with the Target Omni and Vert, with the announcements of Target Live and Target Arcade.
October 2026 will see both ideas launched, and Target Live will see a new way of facing friends, acquaintances and others online, with planned regular live sessions featuring professional players, celebrities, coaches and future darts personalities.
Target has already connected tens of thousands of players through OMNI and DartCounter and they believe that the new launches will play an important role in driving participation in the sport over the next decade.
Whereas Target Live will allow players to actively be able to track their progress and compete with players all over the world, Target Arcade will provide a fun, connected experience, designed to bring families and friends together.
Target Arcade will debut with seven games, including Board is Lava, Battlesplash and Alien Invasion, with new titles added every month thereafter.
James Tattersall, CEO of Target Darts, said: “For more than fifty years, Target has focused on pushing the sport forward through innovation.
“Today, we’re taking another step towards what we believe the future of darts can become”
“We want a future where fans don’t just watch the sport – they become part of it. Where geography is no barrier to competition. Where playing against the world’s best players is possible from your own home. Where gaming, entertainment and sport come together to create entirely new experiences. And where new audiences discover darts through the personalities, stories and moments that make the sport so special”.
“Target Live and Target Arcade are important milestones on that journey, but the ambition is much bigger.”
Target Live, Target Arcade and DartCounter will be available to customers as part of a subscription model, as well as being available at Target Dartzones.
Image: Target
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