WITH the popularity of our sport surging again after the recent World Championships at Alexandra Palace where over 3.7 million (almost 5 million total) people tuning in to watch the PDC ‘s flagship final. With the sport booming, opportunities for players to earn income, in addition to their prize money, will also grow.
Research has revealed which players are/could be making the most money on Instagram. Darts World ventures that at least one, of the top three, will come as a surprise to most.
The team at Gambling Zone delved into Instagram data, calculating how much the most famous darts players can earn per sponsored post to reveal the highest earners.
The 10 highest-earning darts players on Instagram:
| Rank | Player* | Instagram Handle | Followers | Estimated earnings per post |
| 1 | Michael van Gerwen | mvg180 | 452k | £511.43-£624.73 |
| 2 | Gabriel Clemens | gabriel.clemens180 | 267.4k | £312.36-£381.60 |
| 3 | Gerwyn Price | gerwynpriceiceman180 | 274k | £305.28-£372.95 |
| 4 | Luke Humphries | lukehumphries180 | 131k | £250.99-£306.07 |
| 5 | Stephen Bunting | stephenbunting180 | 115.2k | £238.40-£291.91 |
| 6 | Fallon Sherrock | fsherrock | 155k | £207.72-£253.35 |
| 7 | Martin Schindler | martinschindler180 | 72.2k | £203.78-£249.42 |
| 8 | Peter Wright | peter_snakebite_wright | 177k | £198.28-£242.34 |
| 9 | Raymond van Barneveld | raybar180 | 167k | £190.41-£232.90 |
| 10 | Rob Cross | robcrossdarts | 87.2k | £188.83-£231.32 |
- Data correct as of 08/01/2024.
Estimated to earn up to £625 per Instagram post, three-time World Darts Champion Michael van Gerwen tops the list of Instagram’s highest-earning darts players. MVG is one of the sport’s biggest stars and keeps his followers regularly updated with his life on Instagram, so it is somewhat unsurprising to see him take the crown.
Taking second place is Gabriel Clemens, with the German Giant estimated to earn anywhere between £312 to £381 per sponsored Instagram post. Becoming the first German player to reach the last 16 of a PDC World Championship in December 2020, and then the semi finbals in 2023, Clemens has established himself as a favourite amongst both sets of fans, resulting in his high ranking in this Instagram-rich list.
Rounding out the top three is Gerwyn Price who is estimated to be able to earn between £305-£372 per post. Nicknamed The Iceman, Price often receives a rough ride from darts fans due to some of his controversial stunts, but this hasn’t stopped him from becoming a household name in the sport.
In a reminder of some of the irony of a 16-year-old dart being a darts superstar Luke Littler has been removed from the study due to his age. This mirrors the fact that he cannot legally carry many sponsors logos if they are alcohol or gambling related.
*Only players with Instagram accounts were used.
—–ENDS—–
Image: PDC
Grab a 50th Anniversary Darts World package 581 here or the current print Issue 584 here :
The Darts World 50 limited edition dart set is available to order (Here) in your choice of pack/bundle.
Darts World Extra 14: Ally Pally Special – Download or read the full version FREE
