It’s Insta Baby: Darts’ High Instagram Earners

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WITH the popularity of our sport surging again after the recent World Championships at Alexandra Palace where over 3.7 million (almost 5 million total) people tuning in to watch the PDC ‘s flagship final. With the sport booming, opportunities for players to earn income, in addition to their prize money, will also grow.

Research has revealed which players are/could be making the most money on Instagram. Darts World ventures that at least one, of the top three, will come as a surprise to most.

The team at Gambling Zone delved into Instagram data, calculating how much the most famous darts players can earn per sponsored post to reveal the highest earners.

The 10 highest-earning darts players on Instagram:

RankPlayer*Instagram HandleFollowersEstimated earnings per post
1Michael van Gerwenmvg180452k£511.43-£624.73
2Gabriel Clemensgabriel.clemens180267.4k£312.36-£381.60
3Gerwyn Pricegerwynpriceiceman180274k£305.28-£372.95
4Luke Humphrieslukehumphries180131k£250.99-£306.07
5Stephen Buntingstephenbunting180115.2k£238.40-£291.91
6Fallon Sherrockfsherrock155k£207.72-£253.35
7Martin Schindlermartinschindler18072.2k£203.78-£249.42
8Peter Wrightpeter_snakebite_wright177k£198.28-£242.34
9Raymond van Barneveldraybar180167k£190.41-£232.90
10Rob Crossrobcrossdarts87.2k£188.83-£231.32
  • Data correct as of 08/01/2024.

Estimated to earn up to £625 per Instagram post, three-time World Darts Champion Michael van Gerwen tops the list of Instagram’s highest-earning darts players. MVG is one of the sport’s biggest stars and keeps his followers regularly updated with his life on Instagram, so it is somewhat unsurprising to see him take the crown.

Taking second place is Gabriel Clemens, with the German Giant estimated to earn anywhere between £312 to £381 per sponsored Instagram postBecoming the first German player to reach the last 16 of a PDC World Championship in December 2020, and then the semi finbals in 2023, Clemens has established himself as a favourite amongst both sets of fans, resulting in his high ranking in this Instagram-rich list.

Rounding out the top three is Gerwyn Price who is estimated to be able to earn between £305-£372 per post. Nicknamed The Iceman, Price often receives a rough ride from darts fans due to some of his controversial stunts, but this hasn’t stopped him from becoming a household name in the sport. 

In a reminder of some of the irony of a 16-year-old dart being a darts superstar Luke Littler has been removed from the study due to his age. This mirrors the fact that he cannot legally carry many sponsors logos if they are alcohol or gambling related.

*Only players with Instagram accounts were used.


Image: PDC

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