The Board Room

The irreverent Irish betting company announced the news on Monday via social media, producing a video with PDC Stars such as Gerwyn Price, Peter Wright and Michael van Gerwen.

Pitchside become the Paddy Power World Darts Championship’s exclusive and official hospitality partner after putting pen to paper on a five-year deal

The partnership will include on-stage branding and at-event activation by Village Hotel Club, as well as social media giveaways on Facebook and Instagram...

Like all industries the gossip and rumour within the darts trade was aware that Michael was going to leave the 'grand old lady' of darts brands and seek pastures new....

The betting brand unleashed a clip via their social media channels today, applying their typically mischievous methods to unveil news they will back the blockbuster tournament which kicks off at the famed Alexandra Palace...

"It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters," said PDC Chief Executive Matt Porter.

Whilst the tungsten warriors are less often seen outside of the darts world the style, comfort and practicality has come a long way from the clingy static filled polyester of yesteryear.

Kane is the only Spurs player to make the top 20. He is the most-searched player in cities such as London, Brighton, Portsmouth, and Southampton.

"I never considered that I would ever receive such an esteemed honour and beyond grateful.”