In January 2020 Michael Van Gerwen started a new adventure with storied UK manufacturersWinmau at his side, to help reinvigorate his career and excitement for the game. The player and manufacturer have already decided to extend their partnership until 2030.
The Darts World boardroom had recently been emphasising the value of retaining top talent in a rapidly expanding sport and industry. Darts has had a select few groundbreaking partnerships that have hugely benefitted players and their brands. John Lowe and Eric Bristow spring instantly to mind.
With this deal, Winmau has confirmed they also place a hefty value on loyalty commitment and continuity. In future years MVG and Winmau may be as closely linked as those landmark partnerships from the 1970s and 80s.
After 3 years of working closely together, one of the darts’ most successful relationships sees another new era with Michael, dart’s most recognised & iconic player extending his stay to over a decade with the industry’s leading brand.
2022 has seen the return of MvG back to his dominant force where he has claimed 4 Televised Titles in the season to date, and hopefully, the biggest one to come.
The 3-time World Champion has claimed the World Grand Prix, the World Matchplay, the Premier League of darts, and recently the Player Championship Finals.
Join Michael for an exclusive in-depth interview as he discusses what goes into changing a set of darts after 12 years, and what it means to continue his darting legacy with darts leading manufacturer, themselves heading into a new era with the Exclusive sponsorship of the PDC which commenced in 2022.
—–ENDS—–
Images: Winmau
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