The PDC have again broadened the range of partners for their various events. This time its an extension of a hospitality partner deal first announced this summer.
“The Professional Darts Corporation is delighted to announce a three-year agreement with Village Hotels, who have become an official partner across PDC televised events.
Village Hotels have 33 locations throughout the UK, featuring affordable and stylish rooms, top-of-the-range Health & Wellness Clubs and great food and drink in the Pub & Grill.
Following a successful collaboration at the 2023 Betfred World Matchplay, Village Hotels will become an official partner across the PDC’s 11 Premier televised events in an exciting three-year deal which will also give them the opportunity to engage with the sport’s huge fanbase.
PDC Chief Executive Matthew Porter commented: “We are delighted to welcome Village Hotels as an official partner of the PDC to enhance their association with us for the next three years.
“Village Hotels offer a wide range of facilities across the UK, and we look forward to working with them over the coming years to further develop the Village Hotels brand through this partnership.”
The partnership will see Village Hotels branding feature at PDC Premier events including the World Darts Championship and Premier League, while their logo will be displayed on the shirt of every player competing at the Players Championship Finals and World Matchplay during the three-year period of the deal.
Fans will also be able to win event tickets and exclusive prizes through the PDC’s social media channels, courtesy of Village Hotels, as well as taking part in fan activity at a range of PDC events.
Gary Davis, CEO of Village Hotel Club, said: “We’re delighted to be a part of this incredible event series. It’s such a great fit for us – sport is a huge part of our offering, with live sporting events available to watch on Sky Sports in the Pub and Grill every weekend at all Village Hotels.
“At Village Hotels you’ll find everything you need for a great stay and more. A cool Pub & Grill; a fully kitted-out Health and Wellness Club with the latest equipment, fitness classes and pool; VWorks coworking space and even a Starbucks – all under one roof.”
In addition, watch out for specially-made videos across social media which will be filmed with leading players at Village Hotels throughout the UK, following the successful “Village Hotels Challenge” at the World Matchplay which featured top stars Gerwyn Price and Dimitri Van den Bergh.
For more details about Village Hotels, click here or follow Village Hotels on Facebook & Instagram.
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Images: PDC
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