The Boardroom team are always delighted to see contact renewals , extensions and general satisfaction from our games sponsors and supporters. After the news about the World Championships extension and expansion it’s excellent to see another of our biggest event secured and progressing:
The PDC proudly confirmed that Mr Vegas has extended its title sponsorship of both the Grand Slam of Darts and the Nordic Darts Masters for a further two years, a move which for both organisations, signals a significant statement of intent.
In the ever-spinning carousel of modern darts, where prize funds inflate, arenas expand and the sport continues its relentless march into new territories, continuity still matters. Stability matters. And in a landscape often defined by short-term deals and fleeting allegiances. This is not merely a contract extension. It is a declaration. A reaffirmation that darts, right now, is very much a sport on the upward curve – and one worth backing.
Mr Vegas, the rapidly ascending online casino brand owned by Immense Group, first stepped into the tungsten spotlight in 2023. Since then, their name has become firmly stitched into two of the most distinctive fixtures on the PDC calendar. The Grand Slam of Darts – that glorious melting pot of champions and chaos – and the Nordic Darts Masters, the Scandinavian jewel in the World Series crown. This renewed agreement underlines a partnership that has grown in tandem with darts’ expanding global footprint.
The centrepiece of this alliance remains the Mr Vegas Grand Slam of Darts, returning once more to Wolverhampton’s WV Active Aldersley between November 14-22, 2026. It is here that World Champion Luke Littler will attempt to etch yet another line into the history books, targeting a third consecutive lifting of the Eric Bristow Trophy. A feat that would further cement his status as the sport’s generational force.
Standing in his path will be familiar faces and formidable obstacles. World Championship runner-up Gian van Veen continues his ascent, while Luke Humphries – the 2023 Grand Slam champion and last year’s finalist – remains ever present at the sharp end of the sport’s biggest stages. This is elite company, and the Grand Slam thrives on exactly that tension.
Earlier in the year, the Mr Vegas Nordic Darts Masters will once again bring world-class darts to Copenhagen on June 5-6, as part of the PDC’s globe-trotting World Series. A showcase event that blends sporting excellence with spectacle, perfectly aligned with the brand’s identity.
Adam Perfect, Head of Commercial for the PDC, summed up the sentiment behind the extension:
“We are delighted to be extending our successful partnership with Mr Vegas as title sponsor of two huge events in the darting calendar.
“Their sponsorship has brought great energy to these events and is really starting to build a strong legacy and association with the Mr Vegas brand.
“We look forward to two more years working with the Mr Vegas team across the exciting activations at both the Mr Vegas Grand Slam of Darts and Nordic Darts Masters.”
From the sponsor’s side, confidence in darts’ trajectory is equally clear. Marco Trucco, Chief Marketing Officer at Immense Group, added:
“Darts is the most engaging and accessible sport in the UK and across Europe, and the Grand Slam and Nordic Masters play a central role in that growth.
“We believe in long-term partnerships built around entertainment and consistency, and our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK.”
In a sport increasingly defined by momentum, this extension feels perfectly timed. Darts is growing. The stages are bigger. The stories richer. And with Mr Vegas firmly strapped in for the next chapter, two of its most iconic events look set to continue thriving at full throttle.
—–ENDS—–
Images: PDC
